Sponsorship & Advertising
I read the other day that we are typically subjected to 50,000 marketing messages each day. It could have been 5,000 or 500,000, I can't quite remember. The figure is pretty meaningless, but the message is clear. We live in a world driven by advertising and marketing. Even if it's not in the form of sitting down in front of the TV and watching a series of adverts during your favourite programme it's the bill boards you pass and see out the corner of your eye as you drive home from work, and it's the logos and adverts you see down the side of Facebook or Youtube or whatever website you're looking at.
Read More here.
Update: Interesting conincidence between this Blog piece and these two news pieces I've just written as a result of receiving press releases!